Open to new roles

Where design and technology are thought through together

I'm Lara, Senior Product Design Engineer in Stuttgart. I design products, build AI features with LLMs and RAG, and steer projects from the idea to launch.

Lara Seyboldt
Lara SeyboldtSenior Product Design Engineer at gyde
Experience at gyde Daimler AG Fraunhofer IAO IXD Research Group
About Me

Hi, I’m Lara

I’m drawn to the place where design and technology meet. I want to understand what people really need, and then get my hands dirty until a solution works, in the interface as much as in the code.

New technologies make me curious: I like finding out what AI can do today, and I’m just as honest about where its limits are. What I learn, I love to pass on. That joy of teaching has been with me for a long time, as a youth swim coach with the water rescue service, leading a student theatre group and, most recently, at a learning startup.

I work in a structured, independent and solution-focused way, and I feel most at home in teams that communicate openly, give each other honest feedback and truly work together.

Experience

Where I’ve Worked

Since 11/2022
gyde GmbH, Stuttgart
  1. Senior Product Design EngineerSince 11/2025
  2. Product Design Engineer11/2024 to 10/2025
  3. UI/UX Designer11/2022 to 10/2024

At the learning startup from the start: building the blended learning app, its CMS and learning management system as a SaaS product. From UI design and user research through planning, implementing and testing new features to the concept and implementation of the AI features (LLM & RAG). Alongside: agile project management (Scrum), customer communication, corporate identity and mentoring working students and interns.

02/2022 to 08/2022
Master's thesis
Fraunhofer IAO

Design thinking in technical product development.

11/2020 to 06/2021
UI/UX Design (working student)
gyde GmbH, Stuttgart

Low and high fidelity prototyping, UI design for app and web, user research and e-learning concepts.

08/2018 to 08/2020
UI Design
Daimler AG, Stuttgart

Internship (6 months), working student (7 months) and bachelor's thesis (6 months): interaction design, prototyping and user research.

03/2018 to 07/2018
Research assistant
IXD Research Group

Planning and running user studies.

Education

Academic Background

10/2020 to 08/2022
M.Sc. Human-Centered Computing
Hochschule Reutlingen

VR, machine learning, inclusion in computer science and UX. Grade 1.0.

10/2016 to 09/2020
B.A. Informationsdesign
Hochschule der Medien Stuttgart

UX, user research, UI design, web and VR development. Grade 1.2.

02/2019 to 07/2019
Communication & Management
Artevelde University of Applied Sciences, Ghent

Exchange semester: brand and communication design.

Capabilities

Skills & Tools

Product & Design
UI DesignUser ExperienceUser ResearchPrototypingDesign ThinkingInteraction Design
AI & Code
LLM & RAGPythonJavaScriptReactHTMLCSSUnity C#PHP
Tools
FigmaClaude CodeLangfuseGitHubJiraConfluenceLinearAdobe CSWebflow
Management & Languages
ScrumBacklog PrioritisationStakeholder ManagementGerman (native)English (C1)French (B1)Dutch (A2)
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